Midshift began as a mentorship platform. Research showed that the more urgent problem was helping people understand what to do next, so the team reframed the product around a personalised AI career roadmap. We scoped and shipped a deliberately focused MVP, then pivoted immediately when the release exposed that a static roadmap could not support an ongoing career-development journey.

A commercial property firm ran its billing on a twelve-year-old Access database that only worked if someone edited it by hand, and nobody at the company could read how it worked. I audited the system to map what it actually did, then planned and prototyped a migration to a custom web app and database that connects to Xero, so the team can own their numbers and trust them without paying a developer to explain them. Full case study coming soon.

A five-week UX challenge with two product designers and a UX mentor. Too Good To Go had no trouble getting installs, it had trouble getting second and third visits. We set out to find why people drifted off after the first order and redesign the parts of the app pushing them away: search, reviews, dietary information, and loyalty. This is a self-directed concept project, not client work for Too Good To Go.

A two-week self-directed UX challenge with another designer, and no access to BILL's internal systems. BILL automates accounts payable, but its approval flow leaves users guessing about where an invoice sits, who's holding it up, and what needs attention first. I rebuilt seven core screens and tested the prototype with six users in Maze. Every task got completed, but the test surfaced a friction problem I didn't expect, and that's where I learned the most.

A commercial property firm billed tenants for shared electricity by hand, zone by zone, every month. I designed and built an internal tool that takes the meter readings, splits them across the right tenants, and produces the invoices, with the logic visible on screen so the numbers can be checked before anything is sent. Full case study coming soon.

Karchidari is a home-services marketplace that connects people with local tradespeople. I joined as a UX/UI designer and helped take it from zero to a shipped MVP. 20+ user interviews shaped the flows, and I built the full Figma design system the team shipped against. Full case study coming soon.